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Tag: small business

Keeping it real, a message from Holly

Hello amazing families far and wide,

It’s Ms. Holly. I woke up this morning and had a realization that it was time for me to open up with you about how things are going over here at Grow and Sing Studios. Here’s what’s on my mind, I’m going to keep it real. Here we go.

Over the last bunch of months I have had to make tough decisions. There were times when I thought maybe, perhaps, we could go back to in person in a safe way. Time and time again the answer to not return in person quite yet was very clear. The most recent was the harsh reality of one of our educators turning up positive for Covid. First of all, she is okay. I just wanted to be sure I told you that! BUT, the reality is that if I had made a different choice, I could have been responsible for passing the disease along to a Kindermusik family. They could have brought it home to a loved one who then may not have been okay. The answer was clear to me that we must wait.

There are also some really specific business things that are contributing to this choice as well that I know most people don’t quite think about. Each time we hold a class out in the community, we have to pay our teacher (who deserves to be paid well), and we have to pay rent. There are many other expenses too, but those are the big ones. In order to even “break even” we have to have a larger number of families per class than we are comfortable with in these conditions. In Kindermusik it isn’t just the kids, it’s the parents with the kids. So even in a small, barely break even class with 5 kids, we have at least 10 people plus the teacher in the room. Then there’s the conversation of how to keep everyone separate and protected. There are babies who are just starting to walk, toddlers who don’t know how to slow down, and young children who are putting things in their mouths (which is developmentally GREAT). It’s all so much and all opposite of how to keep Covid from spreading. We have considered doing some outdoor classes, but currently we are in the deep heat of Florida Summer, mixed with random rain and thunderstorms at every turn. How do we plan and schedule anything right now for outside without a strong possibility of needing to scramble to cancel? We can’t.

Okay, so the biggest thing that is on my mind outside of the fact that we miss seeing you in person, is my staff. What can I say about them? They are amazing! My hubby Will, Angelyn, Kristen, Marisol, Lisa, Jasmin, Aidan Amato and even our daughter Anna who does some of our social media. We care about them so much. This may sound really dramatic, but each day I wake up just praying I can keep them all in work with our online classes so we can easily bounce back from this when we can get back to “normal”. So far, Will and I have found a way to keep them all going and remain a strong unit. It has come at a cost because our enrollments have been lower than normal which means lower pay. Even with that reality, they have stayed loyal, strong, committed, and dedicated to keeping our little Grow and Sing ship afloat. Huge thank you to all of them. I honestly couldn’t be more blessed to have such an amazing group of people to work with.

So where are we now? Today is the day before we begin our school year program. It’s a day when I would already normally be nervous, but today I’m REALLY nervous hoping that many of you will consider taking a leap of faith with us and sign up for one of our online programs. I can say that our online experience isn’t less quality, it’s just different than what many families are used to. Is it exactly what you want? Perhaps yes, perhaps no, but it’s still Grow and Sing! You may not realize it, but each registration means the WORLD right now. Each time one comes in, I let out an exhale because it means that maybe my small business won’t become a statistic in the many businesses that have already had to shut down.

baby shrugging

I’ve noticed in our communications with families that there are about four different responses we’ve been getting.

  1. There’s the family that has been having the time of their lives in our Virtual Classes. They’ve been asking if we would continue virtual even after the pandemic ends and we return to the classroom.
  2. There’s the family that believes in what we are doing, and knows even though virtual may not be the optimal option for their child, they are committed to our program and their child’s learning. They know that keeping connected with us online for now is still an amazing way to learn. They look forward to our return in person, but are thrilled to connect with our educators virtually right now. This is the family that believes in what we do and wants to keep the amazingness going!
  3. There’s the family that is on the fence. They want to sign up but don’t know if their child will really be into it, or really learn much.
  4. The family that just wants to wait until things are back to normal. This could be for many reasons including financial. If you fall into this category, there isn’t any judgement from me. I completely understand.

Kindermusik virtual class optionsSo, I just want to make sure you know a few things. The first is that our enrollment is never a contract. If you sign up for one month and realize it’s just not working for you, you’ve paid either $68 (for Virtual+) or $80 (for Bilingual Birdies+), received home resources, downloadable music and tried. On the other side, you may sign up and realize it’s what will become the best thing for routine and ritual in your home. Our programming is unlimited. I like to think of it like when you go on a cruise, you get your schedule under your door each day, and can attend whatever you want. We’ve never done that before and people LOVE it! Our programming also includes all children in the family. So again, using that cruise analogy, it means if you have a baby, toddler and preschooler, everyone can go to their own activity! So while yes, it’s very different, there are some definite perks to being online. Paying $68 to give our program a try doesn’t seem like a big risk, but on our side, it’s a HUGE message to us because you are helping keep this Grow and Sing ship sailing.

If you haven’t been keeping up with what we’ve got going on, be sure to view our menu above. As you can see we have two tracks for families which include all the children in your home. We have online private lessons. We also now have some classes for the adults (Yoga and Tap Dance) because self care is crucial. Finally, we have online Birthday Parties!

Being a small local business owner has never been easy but now it’s one of the hardest things I’ve ever done. I am not giving up, in fact, I’m more committed than ever to connect families through music. It’s just in a different way for a while. Consider us. Thank you.

xo HollyWishing you health, safety, and beautiful musical moments together,

Holly Lesnick, Director/Owner

Kindermusik Virtual+ online program | Online Bilingual Birdies | Online Birthday Parties | Online Voice Lessons | Online Piano Lessons | Online adult beginner tap classes | Online All Levels Yoga Flow

P.S. Please share this blog post with your friends far and wide.
ONE MORE THING: if you don’t have children, but want to help, you can enroll in a class, and we can gift it to a family in need. Just contact us and we’ll get that set up. xo


#shopsmall for a gift of “presence”

Small Business Saturday is Coming!
This Nov 25th, we want to celebrate Small Business Saturday with you! It’s a special day created so communities can show love for small businesses like ours. And it wouldn’t be a celebration without families like you! Below are offers and ways to shop small with us. We also wanted to share some FREE MUSIC DOWNLOADS.
Great gift ideas for your baby or toddler at Grow and Sing Studios in Orlando & Central Florida
#SHOPSMALL idea – GIFT CERTIFICATES
To children, there is no better gift than time with YOU! Share the power and joy of music-making with your little one or a special child in your life. We have a secure page where you or a family member can easily purchase a gift certificate in any amount.
  Purchase a gift certificate on Small Business Saturday & we’ll mail you a complimentary Kindermusik Christmas CD!
#SHOPSMALL idea –
KINDERMUSIK PLAYDATE
We have a wonderful offer on our facebook page for our 2017 Tis the Season holiday themed Kindermusik Playdates! These are one time classes with a winter flair!
Get $5 off each child!
Claim the deal and FB will email instructions on how to register.
#SHOPSMALL idea – BIRTHDAY PARTIES
Our award winning birthday parties are the best choice for a home celebration! We come to you, bring all our musical equipment, and facilitate a wonderful musical experience for ALL the guests (adults too!).
Mention #shopsmall when booking and receive 10% off your package.
#SHOPSMALL idea – PHOTO BOOTH
We have helped rock the house at parties, charity events, corporate events, galas, schools, Bar/Bat Mitzvahs and so much more with our Photo Booth.  Our reviews speak for themselves , so check out what our customers have been saying about our service. Book our booth on Small Business Saturday (for any future date) and we’ll provide a free memory book for your event.
Click picture to view our upcoming Baby Days event!
Click Click picture to view our upcoming Winter Week event!
Click picture for tips on mindful music listening and a free playlist
 GROW AND SING STUDIOS | EMAIL | WEBSITE

SCHOOL YEAR CALENDARS


CLICK HERE FOR MEMBERSHIP INFORMATION
CLICK HERE FOR CLASSROOM GUIDELINES

Our School Years include 35 active weeks of classes with some scheduled weeks off which are noted below.

SCHOOL YEAR 2024 – 2025
School Year begins – August 12th, 2024
OFF – Thanksgiving week – Nov. 25 – 29, 2024
OFF – Holiday/Winter break – Dec. 16, 2024 – Jan. 5, 2025
School Year Resumes after Winter Break – Jan 6, 2025
OFF – Spring Break – March 17 – 21, 2025
School Year ends – May 16, 2025

Click here to view school year information.

 

SUMMER CALENDAR


CLICK HERE FOR CLASSROOM GUIDELINES

Summer 2024 has now come to an end.
Join us for the school year!
Summer 2025 calendar will be posted in coming months.

Click here to view Summer options.